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In recent years due to the liberalization of financial markets and financial engineering, diverse financial products have been introduced in the Indian financial markets such as mutual funds, DVR, derivatives, life and non-life insurance schemes (Unit Linked Investment Plans (ULIPs), pension plans, children education plans, etc.). Investment preference differs from individual to individual, as every individual behaves differently when they concerned with investment of their fund. Investment behavior of an individual is guided by his own set of personal traits, market conditions, rate of return and risk associated with the investment product.

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JOSEPH, M. F., & P M, M. V. (2019). A Study on Investment Preference of Salaried Individuals towards Financial Products. History Research Journal, 5(6), 1912-1925. Retrieved from